Course Content
Learn the art of cracking and winning case competitions from the best mentors in the sector who have cracked 20+ case competitions including being the National Winners of HUL L.I.M.E.
The only workshop that you will ever need to kickstart your journey of cracking case competitions!
Workshop Overview
I. Approaching different Problem Types (7+ Competitions to be discussed)
- How to begin working a case (Developing the problem solving ability)
- Key frameworks like PESTEL, SWOT, 4Ps, 5Cs etc.
- Primary Research – in-depth interviews, surveys, etc.
- Secondary Research – Reports, journals, whitepapers etc.
- Strategies to Crack HUL L.I.M.E with tips on cracking the initial rounds and the 1 pager template
II. Solution Design and Analysis
- Marketing Ideas and Strategies - ATL, BTL, TTL
- Go to Market strategies
- Benchmarking, Feasibility analysis, solution timeline
III. PPT skills
- 1-Slider presentation
- Preparing PPTs, slide formatting
- Handling Q&A
Additional Perks of Joining the Workshop
- 1-0n-1 Mentorship once you reach the National Finals of any corporate case competition
FAQ
1. What is the duration of the workshops?
Each workshop will be 90-120 minutes including Q&A
2. What if I am unable to attend a session?
We believe that you cannot crack a case by watching a video, hence, Umbrella Genix Sessions are conducted LIVE only. If you are not able to attend on the given dates, please do not register for the workshop.